Hospital uses 'speed dating' model to pair up doctors and patients

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Texas Health Harris Methodist Hospital in Dallas-Fort Worth has launched Doc Shop, a new marketing program to connect patients with obstetrician-gynecologists modeled after the speed-dating phenomenon that lets single men and women meet multiple potential dates in brief time blocks.

... The program has been so successful that the hospital is expanding Doc Shop ... For two 30-minute sessions ... five to six physicians sit at tables and meet roughly a dozen patients who rotate through. Every five minutes, the patients move to the next physician. Doc Shop is designed as a low-cost way to bring patients to the hospital's affiliated physicians, and it is best-suited to primary care where patient-physician personality matches are most important ...

Melissa Maimann, Essential Birth Consulting 0400 418 448